The quality of the responses collected from your surveys impacts the insights you can get from those surveys. By using best practices when you create surveys, you won't run the risk of getting limited responses or responses that don't reflect your respondents’ opinions. This topic lists some tips to collect quality responses from your surveys.


Tip #1: Use open-ended questions in your survey

With ongoing developments in AI-based analysis of textual data, the insights that survey response data can generate are significant. Open-ended questions, when implemented correctly, capture a much richer level of insight than multiple-choice surveys.

Chattermill can quickly analyse and turn qualitative data obtained from open-ended survey questions into quantitative Theme-based data using sentiment analysis and text analytics.

Tip #2: Keep the questions short and simple

Multiple studies have found that the more questions per survey, the higher the respondent drop-off rate from start to finish. Incomplete responses won’t contain all or most of the data to gather insights and meet the goals of a survey.

To optimize your surveys for completed responses and exceed the expected Sample size:

  • Keep the survey short with as few but necessary questions as possible.

  • Construct short questions and use common words and phrases to make sure your questions are understood correctly.

  • Consider the respondents’ knowledge level and provide background information and context based on the nature of the survey.

Tip #3: Avoid response bias in survey questions

Response bias is anything that causes survey respondents to give inaccurate responses. Response biases are primarily applicable to closed-ended questions. Consider avoiding these biases if you plan to include some closed-ended questions in your survey. See our blog for more details about response biases and how to avoid them in your surveys.

Tip #4. Order questions thoughtfully

Well-structured surveys that use a logical order of questions give the respondents a good survey experience, which can have a massive impact on the responses gathered and the insights they generate. See our blog on how to increase response rates for surveys and get better insights.

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