Using segmentation to get more granular insights

Discover how to apply segmentation to your data

Junior Hewitt avatar
Written by Junior Hewitt
Updated over a week ago


As a Chattermill user you’ll be familiar with the process of viewing Net Sentiment or NPS whilst applying a breakdown (i.e. Checkout Experience in the example below). This is a powerful feature of our tool that allows you to discover the key drivers of positive and/or negative sentiment within your customer base. 

Applying segmentation when viewing charts allows you to drill down on how specific customer groups are responding to your platform/service.

Using the charts below as an example, if this user were to not apply segmentation via our multi-series feature, looking at the key drivers of net sentiment alone then they'd be missing out on some key insights on the difference in experience between new and returning customers. 

If you have any questions, please don't hesitate to get in touch - [email protected]

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